Gider.im

Gider.im is a user-friendly app designed to simplify income and expense tracking for everyday users.

Client

Gider.im

Industry

Finance

Service

Logo Design • Brand Identity

Year

2024

Redefining Personal Finance Management with a Unique Visual Identity

Gider.im is a user-friendly app designed to simplify income and expense tracking for everyday users. My work focused on creating a brand identity that reflects the app’s core values: reliability, clarity, and user-centric design. By combining a structured yet approachable logo, a vibrant color palette, and a cohesive design system, I ensured that Gider.im resonates with users and communicates its purpose effectively. This project highlights the balance between functionality and emotional connection, presenting a seamless experience for individuals managing their finances.

Gider.im Logo

The Gider.im logo is designed with two distinct sections, reflecting both the functional structure of the app and its user-centered approach. This design aims to deliver a straightforward and reliable financial management experience while establishing a personal and friendly connection with users.

"Gider" Section

The first part of the logo, "Gider," is crafted with a clean and standard typeface. This font emphasizes the app's core purpose: to provide an organized and accurate method of tracking income and expenses. The orderly and straightforward design conveys a sense of reliability, signifying the importance of precise financial data management. This part of the logo evokes a feeling of trust and professionalism, underscoring that the application operates efficiently and correctly from a technical standpoint.

"im" Section

In contrast, the "im" section of the logo is styled with a soft, flexible, and handwritten-like font. This design choice helps create a more personal and intimate connection between the app and the user. The handwriting-like font represents the app’s approachable, adaptable nature, catering to individual needs. It also highlights the personalization aspect of the app, reinforcing its role in helping users manage their financial status on a personal level. This element enhances the overall user experience by making the app feel more relatable and easy to use.