Olur Sigorta
Olur Sigorta is a insurance agency dedicated to supporting people at every stage of life.
Client
Olur Sigorta
Industry
Insurance
Service
Logo Design • Brand Identity • Website Design
Year
2024
Building Trust Through Thoughtful Design
Olur Sigorta is a modern insurance agency dedicated to supporting people at every stage of life. I developed a complete branding identity and a user-friendly website to reflect their mission of providing security and peace of mind. From the unique logo design to the streamlined website experience, every detail was crafted to establish trust and accessibility for their clients.
Naming
The name "Olur" originates from the Turkish word meaning "it’s possible" or "it works." It conveys a sense of positivity, possibility, and reassurance. The word reflects a problem-solving approach and a commitment to making things easier for customers. Additionally, the approachable and friendly tone of "Olur" strengthens the brand's message of being supportive and dependable. This name stands out in the insurance industry as a warm and accessible choice, resonating with trust and reliability.
Logo
The logo we designed revolves around the letter "O" in "Olur" and transforms it into a circle with a beginning and end by cutting it off from the bottom. It is not an ordinary circle, but a lifeline that symbolizes the cycle of life and represents its beginning and end. This circle reflects the transitions and significant moments in every person’s life. Olur Sigorta’s core motto, "to be there for people at every stage of life"," fits seamlessly into the deep symbolism of this logo. By offering insurance from the beginning to the end of life, Olur Sigorta conveys the message that every moment is protected and that she is always by your side, no matter the circumstances.
